Why do the loudest complainers always get the best customer service?

Angry scottfmurphyI experienced some really kick ass customer service this past weekend at the North Michigan Avenue Apple store.  Why?  In this particular case it wasn’t because I complained loudest – although I’m sure that would have netted me the same result – it was because I knew someone that worked there and she gave me an inside tip.  While I was sitting there having my camera lens replaced on my iPhone, I started to think about why the great service I received wasn’t the norm.

Why do the loudest complainers always get the best customer service?

Why isn’t that level of customer service just the norm.  A perfect example is the notorious Comcast – their general customer service absolutely sucks, but if you scream bloody murder on Twitter, they tend to act a little more quickly.  I guess what I’m suggesting is wouldn’t we all be a lot more satisfied as consumers if every company went the extra mile BEFORE we get all fired up?

What are your thoughts on customer service?