Facebook for Brands

33806215_5be99d32bb_oFacebook has become a primary means of communicating with customers.  Everything from deals and discounts to “crisis communications” like store closings and apologies.  Brands big and small have a presence on Facebook and they all use that presence in a variety of ways.  Lately I’ve been hearing all kinds of tips for brands on Facebook, I’m going to give you my suggestions based on my experiences.  As with everything on this blog, these are simply my opinions, they aren’t going to work for everyone, but they are what are working for me. (more…)